Tech, energy, consumer goods, entertainment. Been there. Startups, non-profits, Fortune 500s. Done that. Agencies, production houses, my own hand-picked clients. Yup. 

I’ve built big crews, led small, scrappy teams, and gone full lone wolf when the moment called for it. Today, I’m the Motion Director at Pennebaker, a Houston-based branding agency, building and leading a brand motion department.

I live on California’s Central Coast with my wife and daughter. I pretend to surf, I play golf like I mean it, and I grow my own potatoes. My holy trinity: Move hearts. Work with good humans. Make things I can point to and say, “Yeah!”

I was raised in Finland, in a household of art and tech. Atari design software, the camcorder, and art projects were my devoted babysitters. Drawing comic strips to a local newspaper during middle school and freelancing in graphic design kept me out of trouble—until I found myself in political advertising. I helped candidates run for office, from city councils to the European Parliament. One President of a country included. My controversial concepts, many of them generating front page headlines, gained me a reputation as the Enfant terrible of political campaigns. 

After moving to London for college, I founded an agency that focused on creating music videos for major record labels, developing documentaries, a TV series and eventually a motion picture. While at the same time designing logos, brand identities and campaigns.

After a decade of creative rhapsody in Finland and the UK, I decided to focus on brands. Gathering all past experiences to perfect a more holistic approach.

Since 2015, I’ve been working in the US, focusing on clients with both global and North American audiences.