Today, I’m the Motion Director at Pennebaker, a Houston-based branding agency, building and leading a brand motion department.

I was raised in Finland, in a household of art and tech. Atari design software, the camcorder, and art projects were my devoted babysitters. Drawing comic strips to a local newspaper during middle school and freelancing in graphic design during high school kept me out of trouble—until I found myself in political advertising. I helped candidates run for office, from city councils to the European Parliament. One President of a country included. My controversial concepts, many of them generating front page headlines, gained me a reputation as the Enfant terrible of political campaigns. 

After moving to London for college, I founded an award-winning boutique agency in a weird space between music videos, television, and disruptive marketing. Alchemy or madness, it earned me a reputation for high-stakes storytelling—whether the mission was moving a political ideology or building the brands of rock stars.

After a decade of creative rhapsody in Europe and the UK, I decided gather all my past experiences to focus on brands.