I was raised in Finland, in a household of art and tech. Long winters with unlimited screen time, design software, the camcorder, and art projects were my devoted babysitters. Drawing comic strips for a local newspaper during middle school and freelancing in graphic design during high school kept me out of trouble—until I found myself in political advertising. I helped candidates run for office, from city councils to the European Parliament. One President of a country included. My controversial concepts, many of them generating front page headlines, gained me a reputation as the enfant terrible of political campaigns.

While attending college in London, and escaping the Nordic climate, I founded an award-winning boutique agency in a weird space between music videos, television, and disruptive marketing. Alchemy or stupidity, we were known for high-stakes left-field storytelling—whether the mission was moving a political ideology or building the brands of obnoxious rock stars.

After a decade of creative rhapsody in Europe and the UK, I realized the weather was still quite terrible. I gathered all my past experiences to laser focus on brands on both sides of the Atlantic. Eventually working in Houston, Texas, I realized I had taken my obsession with the weather too far. So, I relocated to California.