Nine Energy Service, an oilfield services company, was approaching its IPO. The upcoming bell ringing ceremony at NYSE gave the perfect opportunity to elevate the unique Nine identity to the next level. The purpose was not only to clad Wall Street in blue, but to create an animated Key Logo Signature for all motion based brand communication.

Further development of Nine’s motion language continued with the on-going design of social media focused campaigns.

Throughout every aspect of the brand expression, we asked ourselves,” what would the typical oilfield services company do” and then do the opposite.