Sponsorship of the Year Award

SJTM Finland awarded the cooperation of Snowboarder Antti Autti and Neste, the world’s largest renewable diesel producer, with The Sponsorship Of The Year Award 2017.

In 2012, I sat down with Antti Asumaa and Henri Kunnas to design a concept for potential cooperation between a refining company and a famous snowboarder. A shotgun wedding you might think. However, by finding abundant common values and goals between the two, we managed to write the vows. It was a script for a TV commercial that encapsulated the concept and laid out the foundation and starting point for this now awarded long lasting cooperation. 

There's no greater joy in my profession than to create a perfectly functioning concept: A cornucopia that blossoms year after year with new ideas and ways to reach the audience. And in the capable hands of Pulp Agency and the good people of Neste, it flourished.

Client: Neste

Creative:
Wolf German
Antti Asumaa
Henri Kunnas

Creative Agency: Pulp Agency
Production Company: Pablo Films
Digital Agency: TBWA\Helsinki